OUR PHILOSOPHY
Virtues of plants
Nature is the guiding principle behind Planter's cosmetics, designed for those who believe in NAT GLAM, for those who believe in cosmetics that can offer both "Nature and Glamour" at the same time. For those who want to stimulate cellular regeneration, improve skin tone and beauty, without sacrificing the pleasure of cosmetics.
"More active ingredient, less water" is Planter's guiding idea.
In Planter's cosmetics, active ingredients (the best from global production, whose effectiveness is undeniably confirmed in international scientific literature) entirely prevail over water.
His first 20 years
A reference brand, in pharmacies and herbalist shops for over 20 years, PLANTER'S was one of the first to discover the beneficial properties of Aloe Vera Barbadensis, the primary driver of its development and success.
But this was just the beginning of a journey that has led Planter's today to be considered the specialist in new natural cosmetics.
Planter's means:
- natural and plant-based ingredients
- safe and dermatologically tested formulas
- respect for skin and the environment
Essential, effective, conscious cosmetics
Sourcing and Recruitment
An open view of the world, the ability to absorb the best, and maximum attention to choices. Everything that becomes available anywhere is taken into consideration and studied. But it will only become a Planter's cosmetic if it complies with Italian safety and efficacy standards.
The entire world is therefore the cultivation ground from which the plant components and active ingredients of Planter's products originate.
Undisputed values
We're talking about plant extracts, components, or "natural active ingredients." Have they been proven effective and are they well-known? Do they have the consensus of the international scientific community? Then, and only then, will they become Planter's products.
They will be chosen from the best available today in terms of cultivation, extraction, efficacy, and safety.
Therefore, the basic components of many Planter's products are the best Aloe vera extracts, Hyaluronic acid, and Sweet almond oil.
No added water is included in the formulations.